BallGame
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BallGame is a multinational sports marketing agency, providing global sponsorship consulting and professional sponsorship sales services.

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What We Offer

Global sports marketing consultation and professional sponsorship sales services to build premium partnerships that drive revenue for rights holders and brands.

Combining 30 years of experience in representing and selling premium properties such as Manchester United, Liverpool FC, UEFA Champions League & UEFA Europa League, FC Schalke 04 and WTA Tennis, BallGame's diverse leadership team offers extensive experience and a proven track record of securing high-level global sponsorship deals for premium rights holders.

As a new and fresh boutique agency, BallGame works with a very limited and select portfolio of properties, ensuring that significant focus and resources are deployed on its exclusive clients.

Process-Driven Approach to Sales

Management of the entire sales process from prospecting to closure:

01Leverage of existing network and reputation built over 30 years in the industry
Our Approach

What Sets Us Apart

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STRONGEXISTINGNETWORKSENIOREXECUTIVESKNOWLEDGE &EXPERIENCEFOCUSDIVERSITYSEAMLESSINTEGRATION
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Strong Existing Network

Having operated in this industry for the best part of our careers, we have built strong inter-personal and professional connections with brands, rights-holders, agencies and competitors alike.

Leadership

Who We Are

Co-Founders Raffaella and Marcel first worked together at Liverpool FC where they instantly became a successful pairing combining their diverse backgrounds and expertise, underpinned by rock-solid professionalism and a passion for sales. Above all however, experience, trust and fun were at the centre of their success, a formula they still hold true at BallGame today. Unsurprisingly, during their careers they have both maintained long-standing, trusted relationships with clients and colleagues alike.

Raffaella Valentino

Raffaella Valentino

Co-Founder & Managing Director
Previous Experience:

LTA · Octagon · Manchester United · Liverpool FC · UEFA Champions League · UEFA Europa League

Raffaella has worked in sponsorship sales for over 15 years successfully delivering multiple global deals and representing premium rights holders to include Manchester United, Liverpool FC and more recently UEFA Champions League and UEFA Europa League.

Fun factRaffaella is a tennis nut…will claim she had a World ranking (unproven) and was a Wimbledon member (proven)…her proudest claim, however, will always be her three young children and being a valued addition to the women in business community.

Marcel Wiegmann

Marcel Wiegmann

Co-Founder & Managing Director
Previous Experience:

FC Schalke 04 · Liverpool FC

Marcel is a result-driven self-starter with a proven track record of securing multi-million partnerships in the English Premier League and German Bundesliga, driving revenue for rights holders and significant ROIs on the brand side.

Fun factMarcel delivered part of his wedding speech in Gujarati to impress his new in-laws. By his own admission, he should have furthered his studies in it, as after 3 years of marriage all he can talk to them about is how he met his wife.

The wider team

Our Team

Bastien Domercq

Bastien Domercq

Head of Strategy, Insights & Operations
Previous Experience:

UEFA · Paris Saint-Germain · Liverpool FC · Mercedes F1

Alex Snook

Alex Snook

Commercial Concept Development Manager
Previous Experience:

Manchester United · Aston Martin F1

Tom Owens

Tom Owens

Insights & Operations Executive
Cameron Maddocks

Cameron Maddocks

Global Partnership Development
Previous Experience:

Red Bull · Relish Agency

Becca Doe

Becca Doe

Global Partnership Development
Previous Experience:

Prem Rugby · Two Circles

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Headquarters

BallGame AG
Moosstrasse 7
CH-6003 Lucerne
Switzerland

Raffaella Valentino

Co-Founder & Managing Director
M (UK)+44 776 818 2541
M (CH)+41 78 310 61 11

Marcel Wiegmann

Co-Founder & Managing Director
M (UK)+44 749 435 7971
M (CH)+41 44 500 77 82
© 2026 BallGame AG. All rights reserved.