Ballgame AG Sport Sponsoring Switzerland

Ballgame

Let's talk about

Ballgame

BallGame is a multinational sports marketing agency, providing global sponsorship consulting and professional sponsorship sales services.

Combining 25 years of experience in representing and selling premium properties such as Manchester United, Liverpool FC, UEFA Champions League & UEFA Europa League, FC Schalke 04 and WTA Tennis, BallGame’s diverse leadership team offers extensive experience and a proven track record of securing high-level global sponsorship deals for premium rights holders.

As a new and fresh boutique agency, BallGame works with a very limited and select portfolio of properties, ensuring that significant focus and resources are deployed on its exclusive clients.

What we offer

An introduction to

What we offer

Global sports marketing consultation and professional sponsorship sales services to build premium partnerships that drive revenue for rights holders and brands.

To Rights Holders

Process-driven approach to sales:

  • Management of the entire sales process from prospecting to closure
    • Leverage of existing network and reputation built over 25 years in the industry
    • Exhaustive category research, brand and contact prospecting based on BallGame’s Partnership Score Matrix
    • Category/brand/contact specific outreach
    • Production and sourcing of tailored sales materials
    • Senior leadership representation in meetings and negotiations
    • Comprehensive reporting
  • Consultative support to bring best practices in house as long-term solution

 

The human factor:

Sales should be process-driven which requires dedicated focus, daily. However, BallGame also recognizes the importance of understanding the person behind the title and their motivations. For this, our diverse make-up in gender and nationalities helps us level with a broad business demographic: 

  • Diversity: Multi-national/lingual, diverse and experienced front-end sales
  • Focus: BallGame is committed to a select number of clients. Our ethos is vehemently against ‘portfolio-sales’
  • Knowledge: Deep understanding of the sport sponsorship landscape 
  • Integration: Seamless integration within existing commercial teams

To Brands

  • Strategic analysis of sponsorship portfolio and competitor analysis
  • Consultative support in developing brand strategy
  • Market assessment and property analysis
  • Negotiation, pricing and deal brokerage support
Who we are

A bit about

Who we are

Co-Founders Raffaella and Marcel first worked together at Liverpool FC where they instantly became a successful pairing combining their diverse backgrounds and expertise, underpinned by rock-solid professionalism and a passion for sales. Above all however, experience, trust and fun were at the centre of their success, a formula they still hold true at BallGame today. Unsurprisingly, during their careers they have both maintained long-standing, trusted relationships with clients and colleagues alike.

Raffaella Valentino

Raffaella has worked in sponsorship sales for over 15 years successfully delivering multiple global deals and representing premium rights holders to include Manchester United, Liverpool FC and more recently UEFA Champions League and UEFA Europa League. Fun fact: Raffaella is a tennis nut…will claim she had a World ranking (unproven) and was a Wimbledon member (proven)…her proudest claim, however, will always be her three young children and being a valued addition to the women in business community.

Marcel Wiegmann

Marcel is a result-driven self-starter with a proven track record of securing multi-million partnerships in the English Premier League and German Bundesliga, driving revenue for rights holders and significant ROIs on the brand side. Fun fact: Marcel delivered part of his wedding speech in Gujarati to impress his new in-laws. By his own admission, he should have furthered his studies in it, as after 3 years of marriage all he can talk to them about is how he met his wife.

References

What people say

References

It was an absolute joy working with Marcel. His professional and personal approach of conducting business is exceptional and I am glad we remain to have a strong and trusting connection to this day.

Sarah Whipp, Chief Marketing Officer Callsign Inc.

Raffaella led us through the process of aligning our business with the right partner in order to expand our international presence. She guided a group with little experience with patience and wisdom through the negotiating process. After an agreement was reached, Raffy made sure that the relationship was launched "correctly" in terms of speed and size throughout North America, Europe and Asia. She became an invaluable member of our team and a dear friend to many.

Mark Plake, Former President HollyFrontier Lubricants & Specialities

It was a pleasure and refreshing to work with Raffaella, she was very professional and it was easy to establish a strong connection and a deep level of trust.

Jan De Schepper, Chief Sales and Marketing Officer Swissquote Bank SA

We loved working with Raffaella and are grateful for the connection we have made. She had a high level of professionalism and we felt looked after from the beginning. Her experience helped us navigate a complex deal(s) and we placed a great deal of trust in her which paid off.

Marijn Luchtman, Global Head of Sponsorship and Commercial Brand Partnerships Just Eat Takeaway.com

Working with Raffaella was a very positive experience both personally and professionally. She went to great lengths to ensure the deal would be a successful one for both parties and truly care to understand our business, objectives, and culture.

Andrea Bello, Senior Global Marketing Manager Lavazza

Contact

Let's get in

Touch

BallGame AG

Moosstrasse 7
CH-6003 Lucerne
Switzerland
E: info(at)ballgame.ch

 

Raffaella Valentino

Co-Founder & Managing Director
E: raffaella.valentino(at)ballgame.ch
M (UK): +44 776 818 2541
M (CH): +41 78 310 61 11

 

Marcel Wiegmann

Co-Founder & Managing Director
E: marcel.wiegmann(at)ballgame.ch  
M (UK): +44 749 435 7971
M (CH): +41 44 500 77 82

 

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